Hello, Sephora Canada!
I'm Renée—a writer and editor with over a decade of experience in the beauty industry.
I hear you’re looking for copywriting help—someone to craft your Instagram captions and write paid media and campaigns while Suzie Michael Galway (whom I’ve had the pleasure of working with for over a decade) is on maternity leave—I’m your girl!
A little about my career history: Currently, I’m a freelance writer for Canadian and American publications like Allure, Elle Canada, Fashion Magazine, The Globe and Mail, and InStyle. I also write branded content for such pubs and do copywriting work for top Canadian brands like Maple and Well.ca.
Prior to going full-time freelance in April 2024, I worked in-house as a senior digital editor at top Canadian magazines. For five years, I oversaw all online, social, and sponsored content at Best Health, and before that, I held similar roles at Canadian Living and Style at Home for three years.
Why am I the ideal copywriter for Sephora Canada? I not only have ample experience writing pithy copy for brands in voices that are true to them, but also, I have a deep interest in the beauty industry. I stay up-to-date on new product releases, brand launches, and the latest must-haves to become famous on TikTok—and I test them out to learn firsthand what all the buzz is about. In other words: I know what the Canadian Sephora shopper is looking for, and I’m certain I can deliver it to their feeds in a friendly, informative, and trendy way.
Now, let me give you a taste of what I can do…
SEPHORA IG POSTS (SPEC WORK)
Above, I created three IG posts for Sephora Canada to illustrate my tone and ideas for its page.
My Portfolio
SELECT CONTENT WRITING
When it comes to beauty content, I write explainers and product roundups for magazines and newspapers. Here are a few examples:
Allure: How to Prevent Your Skin From Breaking Out When You Travel East or West
Best Health: 12 Sunscreen Sticks and Powders That Make Mid-Day Touch-Ups a Breeze
Fashion Magazine: Have Sophisticated Skincare Products Made Our Skin Lazy?
The Globe and Mail: Can Certain Face Massages Minimize Wrinkles and Sagging Skin?
InStyle: I Live in Paris, and I Rely on These 5 Skin Tints for a Blurred, French-Girl Look
SELECT PAID MEDIA/CAMPAIGN WORK
Pubs regularly tap me to take on their paid media and campaign work. Here are the most recent ones I’ve written:
INSTAGRAM CAPTION COPY SAMPLES
Above are a few examples of my copywriting work for Best Health’s Instagram captions on beauty content.
Thank you for your time! I hope to hear from you.
renee.reardin@gmail.com
347.860.6146
(Note: Last year, I moved from Toronto to Paris, but I still work on EST.)